Privacy Policy
Lada Pharmacy Inc, doing business as Preferred Pharmacy ("we," "our," or "us"), operates the website located at https://preferredpharmacys.com/ (the "Site"). We are deeply committed to protecting the privacy of our patients and visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or utilize our online intake services.
Please note that our handling of Protected Health Information (PHI) is stringently governed by the Health Insurance Portability and Accountability Act (HIPAA) and applicable state privacy regulations.
1. Information We Collect
We collect information from you in two primary ways: information you provide voluntarily and information collected automatically.
A. Information You Voluntarily Provide
When you interact with the features on our Site — specifically our secure intake and prescription submission tools — you may be asked to provide personally identifiable information, including but not limited to:
- Full Name
- Contact Phone Number
- Email Address
- Prescription details, insurance information, or medical history notes required to fulfill your health service request.
B. Information Collected Automatically (Cookies & Tracking)
To ensure our website runs efficiently and provides the best user experience, we automatically log basic technical browsing data.
- Analytics and Optimization: We utilize tools such as Google Analytics to monitor traffic volume, site usage, and user behavior trends.
- Marketing and Advertising Tags: Our Site is built to support integration with tracking tags (including Google Ad Tags and the Facebook Pixel). These tracking pixels deploy cookies that anonymously measure advertisement performance and help optimize our digital visibility across search platforms and social networks. You can configure your personal web browser to reject cookies if you prefer to disable this tracking.
2. How We Use Your Information
We use the information collected through our Site to deliver a seamless, high-quality community pharmacy experience. Specifically, we use it to:
- Process, coordinate, and finalize your prescription refills, transfers, and consultations.
- Securely respond to your customer inquiries and general pharmacy care requests.
- Optimize the technical layout, performance, and overall utility of our website.
- Monitor and review the operational success of our educational outreach and local marketing campaigns.
3. Sharing and Disclosing Your Information
We do not sell, rent, or trade your personal information or health records with outside parties. Your data is strictly shared with authorized entities only to facilitate your healthcare, as outlined below:
- Secure Third-Party Processors: Your online intake requests are collected and transmitted utilizing authorized, HIPAA-compliant secure data processors. These third-party systems are bound by explicit business agreements to protect your data with strict administrative and electronic encryption standards.
- Healthcare Providers and Payers: We may share relevant data with your prescribing physicians, medical clinics, or health insurance networks solely to fulfill, verify, or secure coverage for your prescription medications.
- Legal Compliance: We may disclose your data if strictly required to comply with a valid court order, U.S. federal law, or an active public health investigation.
4. Health Data Privacy (HIPAA Compliance)
Any healthcare data you submit through our intake flows that relates to your physical health condition, medication management, or medical insurance coverage is treated as Protected Health Information (PHI). We process all PHI through encrypted channels, and our operations adhere strictly to HIPAA Privacy, Security, and Breach Notification Rules.
5. Children's Privacy Rights
Our Site is designed and intended solely for use by adults (aged 18 and older) or by parents and legal guardians managing the healthcare requests of their minors. We do not knowingly market to or collect personal data from children under the age of 13. If we discover that an unverified user under the age of 13 has submitted information through our Site, we will immediately take action to delete that data from our secure databases.
6. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy at any time to reflect operational adjustments or changing healthcare compliance laws. Any revisions will be signaled by updating the "Effective Date" at the top of this page. We encourage you to review this policy periodically to stay informed about how we safeguard your data.
7. Contact and Privacy Inquiries
If you have questions regarding this policy, wish to lodge a formal privacy inquiry, or need to discuss the administrative handling of your data, please contact us directly at:
Lada Pharmacy Inc d/b/a Preferred Pharmacy
Mailing Address: 3 E 115th St, New York, NY 10029
Contact Email: contact@preferredpharmacys.com
Phone Line: (212) 722-0000